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Incrementality in Advertising for Business in Canada

The ROI You're Missing: A Guide to Incrementality for Ontario Businesses In Ontario's bustling and competitive market, every dollar in your marketing budget…
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Is Search Engine Submission Necessary?

The simple answer is no - search engine submission isnโ€™t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by…
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AI Digital Marketing Agency

Can Any Inbound Linking Hurt My Ranking?

The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were…
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The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When…
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